As a sponsor of Rainbow Disco Club 2026 (April 17–19, 2026, Higashi-Izu), one of Japan’s largest underground dance music festivals, AlphaTheta Inc. partnered with paradise to develop a sponsorship experience that extended beyond branding and into the fabric of the festival itself. paradise was responsible for the project end-to-end, encompassing creative direction, design, and on-site production.

Rather than focusing on product display, we considered how a brand might occupy space within a cultural event that has cultivated its own distinct identity over many years. From the key visual to the design and production of every touchpoint, our goal was to establish AlphaTheta as an organic part of the RDC landscape.

The key visual was developed within the brand's color guidelines and centered on the idea of connection through music, drawing on AlphaTheta's "One Through Music" philosophy. By combining the brand's established visual language with the communal spirit that defines the festival, we sought to capture a shared sense of movement, energy, and togetherness.

The booth design centered around a photo wall featuring the AlphaTheta logo, complemented by a lounging space constructed with timber elements that blended naturally into the festival’s open-air environment. An interactive silk-screening station was also incorporated into the space, creating opportunities for visitors to stop, engage, take photos, and participate firsthand. The booth was designed to encourage active interaction rather than passive observation.

Through both visual communication and spatial design, paradise positioned AlphaTheta not simply as a sponsor but as a meaningful contributor to the culture that RDC continues to foster.